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Videos

Latin America Conference 2014 (Spanish)

Introductory speech to the programme of the LATAM Conference 2014 from Guillermo Oliveto, Programme Committee Chair.

Catalogue: Latin America 2014: Accelerating Growth
Author: Guillermo Oliveto
June 15, 2014
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Citation

Oliveto, G. (2014a, June 15). Latin America Conference 2014 (Spanish). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/latin-america-conference-2014-spanish-


Videos

Twitter (Spanish)

The purpose of this research is to provide qualitative content analysis of motivation as a relevant category in the relationship between user and brand - in the Twitter context. One hundred Twitter profiles were downloaded, for the researcher's...

Catalogue: Latin America 2014: Accelerating Growth
Authors: Andrea Marcela Durán Sánchez, María Angélica Aya Zarate
June 15, 2014
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Citation

Sánchez and Zarate (2014a, June 15). Twitter (Spanish). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/twitter-spanish-


Videos

The most effective promotion (Spanish)

LATAM-based companies are usually pressed to do more with less, managing frugal operations with ever tightening budgets. Marketing managers are requested to allocate their marketing dollars more efficiently to instigate change in consumers and gain...

Catalogue: Latin America 2014: Accelerating Growth
Authors: Juan Andres Tello, Leonardo Solano, Gerard Loosschilder
June 15, 2014
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Citation

Tello, Solano and Loosschilder (2014a, June 15). The most effective promotion (Spanish). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-most-effective-promotion-spanish-


Videos

The impact of socialisation on democratic attitudes

To what extend does socialisation under democratic institutions shape support for democracy and other democratic attitudes? As a context that has experienced authoritarian and democratic forms of government during the 20th Century, Latin America...

Catalogue: Congress 2014: What Inspires?
Author: Alejandro Moreno
June 15, 2014
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Citation

Moreno, A. (2014a, June 15). The impact of socialisation on democratic attitudes . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-impact-of-socialisation-on-democratic-attitudes-


Videos

Latin America inside out (Spanish)

In the past decade, Latin America has experienced a period of resurgence, with strong growth and improved social outcomes. This presentation comprises an analysis of the main implications of this growth focusing on the political, consumer and social...

Catalogue: Latin America 2014: Accelerating Growth
Authors: Marita Carballo, Constanza Cilley
June 15, 2014
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Citation

Carballo and Cilley (2014a, June 15). Latin America inside out (Spanish). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/latin-america-inside-out-spanish-


Videos

The top 50 most valuable Latin American brands (Spanish)

Facing a global economic crisis context, where many competitors have shrunk their revenues, Latin America shows very strong brands, which help reduce the impact on unfavourable macroeconomic conditions. How is this possible? Which are the common...

Catalogue: Latin America 2014: Accelerating Growth
Author: Martin Schijvarg
June 15, 2014
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Citation

Schijvarg, M. (2014a, June 15). The top 50 most valuable Latin American brands (Spanish). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-top-50-most-valuable-latin-american-brands-spanish-


Videos

Leadership imperative

Latin America is economically thriving, however, the region misses a conceptual framework to organize business in the new economy. With a consumer confidence crisis eroding institutions and, and the exclusion of income from an emerging middle class...

Catalogue: Latin America 2014: Accelerating Growth
Authors: Fernando Moiguer, Lorena Cura, Magdalena Iocco, José Orlando
Company: Compañia de Negocios Moiguer
June 15, 2014
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Citation

Moiguer, Cura, Iocco and Orlando (2014a, June 15). Leadership imperative. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/leadership-imperative


Magazines

Research World (April-May 2014)

In this issue we look at the Latin America and Asia Pacific regions, and how research deals with diversity.

Catalogue: Research World 2014
Author: ESOMAR B.V.
May 15, 2014
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Citation

B.V., E. (2014a, May 15). Research World (April-May 2014). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/research-world-april-may-2014-


Research papers

Leadership imperative

Latin America is economically thriving, however the region misses a conceptual framework to organise business in the new economy. With a consumer confidence crisis eroding institutions and, and the exclusion of income from am emerging middle class...

Catalogue: Latin America 2014: Accelerating Growth
Authors: Fernando Moiguer, José Orlando, Magdalena Iocco, Lorena Cura
Company: Compañia de Negocios Moiguer
April 4, 2014
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Citation

Moiguer, Orlando, Iocco and Cura (2014a, April 04). Leadership imperative. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/leadership-imperative-8122